Dune Awakening's creative director on copying Hollywood, in-game advertising, and why style beats photorealism

Dune Awakening's creative director on copying Hollywood, in-game advertising, and why style beats photorealism As Dune Awakening makes its way to consoles, Joel Bylos reflects on how Funcom's future might lie in targeting lower-powered devices The fun thing about making a game based on a big movie property is that you get to hobnob with Hollywood royalty. The bad news is that it's through Jira. Joel Bylos, chief creative officer at Funcom, explains that while making Dune Awakening, the studio had to run various things by Legendary, the company behind the Dune movies. After all, as we enter the age of $1,000+ consoles, the majority of the audience is likely to be playing on older machines for many years to come.