Why a publisher you've probably not heard of is spending millions of dollars on its Gamescom presence

Why a publisher you've probably not heard of is spending millions of dollars on its Gamescom presence 4Divinity's Philip Doust explains how distributing Black Myth: Wukong catalysed a major change of strategy for the China-focused publisher Walking the halls of Gamescom, the biggest, most elaborate booths you'll see will generally have an equally big, familiar name attached. Here's Capcom, Xbox, Sega, EA, Ubisoft, and so on. But at this year's event, a significant chunk of Halls 6 and 7 will be taken up by a name you probably won't be so familiar with: 4Divinity. A Chinese tax filing suggests that Wukong cost somewhere north of 300 million Yuan (around $44.6 million) to make; in June this year, it was reported that the game had sold 30 million copies.