Why the publisher of Nintendo Life is launching a new PC gaming site Steam Hype is dedicated to "what's hot and what's next" on Valve's platform, with a focus on "human-led curation and recommendation" Games media publisher Hookshot has launched Steam Hype, a new PC-focused media outlet. It is the fifth site launched by Hookshot – in which GamesIndustry.biz parent IGN Entertainment holds a minority stake through its acquisition of Gamer Network – and completes the firm's platform lineup alongside Nintendo Life, Push Square, Pure Xbox, and retro brand Time Extension. The announcement comes three months after the debut of Respec, also launched by veteran UK operators, but amid a prolonged downturn in the media business in general and in games specifically, which only last month saw Paste Games shuttered and the Walmart-backed outlet Restart laying off its entire editorial team alongside a steady drumbeat of staff cuts at other outlets. "You might see a year's big releases in a single Nintendo Direct, but there are dozens of PC and indie-focused showcases happening every year, and they still only cover the top 5-10% of the iceberg on Steam alone.
Источник
GamesIndustry.biz