Modern consumers crave "events", and the games industry needs to provide them | Opinion

Modern consumers crave "events", and the games industry needs to provide them | Opinion Quick sequels look stale to players whose neurons are burning out on endless microdoses of novelty – only standout launches cut through the noise For almost as long as the games industry has existed, the conventional wisdom around sequels has remained the same: strike while the iron is hot. If you have a hit game, ensure you get a sequel out the door before the public loses interest. If you have more than one hit in a row, that's a franchise, and those need a steady release cadence to ensure the brand's momentum doesn't falter. Cinemagoing itself is clearly still resonating with audiences; in the past few months we've seen massive tentpole releases hurtle towards the billion dollar mark (The Odyssey and Spider-Man: Brand New Day), indie horror movies earn orders of magnitude more than their budgets off the back of incredible word of mouth (Obsession and Backrooms), and strong showings for sequels to movies from years back (it was seven years since the last Toy Story instalment, and 20 years since the original The Devil Wears Prada).