A hardware market freeze could transform the industry forever | Opinion If consoles and GPUs are priced out of reach for years, the market won't simply wait for them to come back – it'll re-centre around the devices people already have Right about now is the moment when the console business should be getting one hell of a second wind. Circana's latest figures show Xbox hardware unit sales for the year through August down 33%, sitting at an all-time low. The average PlayStation sold this year has cost a consumer $597; recall that the digital edition of the console cost $399 at launch in 2020. Discontinuation is a technicality for almost everyone; the 5090 has cost more than a small car for the past year anyway, with retail prices north of $5,000 for a card that launched at $1,999.
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GamesIndustry.biz