"I really want Criterion to be considered the best studio in the UK" – why the home of Burnout has a future with Battlefield

"I really want Criterion to be considered the best studio in the UK" – why the home of Burnout has a future with Battlefield Criterion's top brass talks about its increasing contribution to EA's shooter franchise, and the studio's huge growth over the last decade Criterion's future is not like its past. A certain generation of gamers – the older ones – will associate the British studio's name with the white knuckle Ronin-car-chase-inspired racing of Burnout, with its chaotic destruction and punk rock soundtrack. The racing expertise was subsequently applied to Need For Speed, both at Criterion and sister studio Ghost Games, and Criterion delivered what's currently the last game in the franchise, 2022's Need for Speed Unbound. The studio contributed to previous entries in the series, including 2018's Battlefield 5 and 2020's Battlefield 2042, although Rebecka Coutaz, VP and GM of Battlefield Studios Europe – a role where she oversees both DICE and Criterion – says that the company is now involved in projects right from the start.