"It's a nice story to tell": How DICE bounced back from Battlefield 2042's disastrous launch to release the blockbuster Battlefield 6 Rebecka Coutaz, VP and GM for Battlefield Studios Europe, details the changes in thinking that led to the latest entry selling 7m units in three days Rebecka Coutaz joined DICE at a very difficult point in the storied Swedish developer's history. The industry vet was hired as the company's VP and GM in November 2021, just two weeks after the launch of Battlefield 2042. The ambitious shooter met with a brutal reception: reviews were not positive, gamers weren't having a good time, and the project was marred by myriad technical issues. Ripple Effect and Criterion had previously contributed to the franchise – the former had been working on the series since 2013's Battlefield 4 and was entirely responsible for the Battlefield Portal custom map mode in 2042, while the latter had worked on Battlefield 5 and 2042.
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GamesIndustry.biz