'Defying common wisdom', people have been buying more high-end graphics cards despite rising prices, with 12.5 million shipped last quarter alone

'Defying common wisdom', people have been buying more high-end graphics cards despite rising prices, with 12.5 million shipped last quarter alone That's a whole lot of hardware! Given that its data centre segment made $89 billion in Q2 of 2026—an eye-watering 93% of the company's total revenue that quarter—it's not super surprising that Nvidia is all-in on AI. That's according to the latest report from John Peddie Research; even though Nvidia's market share did decrease by 0.01% last quarter, the company is still holding on to a 90% share of the graphics 'Add-in Board' (AIB) market. Then again, perhaps not; when we put it to a poll in August, 56% of you were willing to pay over $600 for a graphics card, while 19% would spend over $1000.