Rockstar Games has reportedly spent nearly $1 million to install a "Welcome to Vice City" sign in Miami as part of Grand Theft Auto 6's marketing push. Fans have been monitoring the construction of the sign for the last few days, and it's finally complete. Welcome to Vice City y'all 😎#miami #gta #vicecity #gtavıhttps://t.co/IxrIZRegwX pic.twitter.com/iGUvA7ScUX — Ryan RC Rea (@volvoshine) September 22, 2026 According to Miami Herald journalist Doug Hanks, Rockstar Games paid just shy of $1 million to install this sign. Miami-Dade is expected to collect $975,000 for the sign from Rockstar as part of a marketing agreement.
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IGN