Saber CEO hides jab at Randy Pitchford in game trailer as payback for Pitchford dumping on Embracer: 'Without Embracer, Randy is performing magic tricks at birthday parties for a living' I love low-stakes drama. If you watched the recent trailer for Saber Interactive's upcoming Rideshare 'Stimulator' (the quotation marks are part of the title) you may have thought it seemed a little bit hinky in spots. "Without Embracer, Randy is performing magic tricks at birthday parties for a living." Embracer Group bought Gearbox in 2021 in a deal worth up to $1.3 billion, depending on various financial targets being met—but just three years later, amidst its desperate downsizing, it unloaded the studio onto Take-Two for $460 million. It all seemed amicable at the time—Pitchford endorsed the sale after it was completed, calling it "best possible scenario and an obvious net positive arrangement for Embracer Group, for Take-Two and, of course, for Gearbox Entertainment." But in 2025, Pitchford said the Borderlands 4 story was inspired by the sale of Gearbox—and then a month later, the game arrived with some not-very-subtle shots at its former parent, including a trash-strewn town named Embracer's Bluff featuring a vending machine that kills its would-be customers, a talking AI-powered toilet, and a ruler who, we noted at the time, "seemingly lives in a hot tub surrounded by dildos." As far as I know, neither Gearbox nor Pitchford ever confirmed that the Borderlands 4 location is a reference to Embracer Group (but I mean, come on).
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PC Gamer