Rockstar Games is being allowed to post Vice City adverts in Miami to promote GTA 6 and it’s going to cost them $4 million. Back in April, Take-Two CEO Strauss Zelnick confirmed that the marketing for Grand Theft Auto 6 would ramp up throughout the summer. “I think thats the wrong image for Miami Beach.” Suarez’s fellow Commissioner, Tanya Katzoff Bhatt, said that Rockstar would spend $4 million advertising GTA 6 in Miami, with the majority of these ads being showen on beach chairs and umbrellas. As VideoTech pointed out, they will have to seek further permission for any banners over 5,000 square foot, and this application would also cost $208,000.
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Dexerto