Still mad at Valve for Steam's AI disclosures, Epic Games boss criticizes "forcing developers"

For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news. Join the GamesRadar community for quick access. For example, the disclosure for Call of Duty: Modern Warfare 4 reads, "Our team uses generative AI tools to help develop some in game assets." As early as November 2025, Sweeney was campaigning against AI disclosures for games and calling Valve's approach nonsensical in a world where "AI will be involved in nearly all future production." This past June, he doubled down, comparing Steam's AI disclosures to a "Scarlet Letter" and insisting that they make it "much, much, much harder for a game developer to have a chance of success." Sweeney's latest message was posted as a reply to a comment from Matt Workman, whose Twitter bio says he works in "Content & Vibes" at "generative media cloud" Fal.