Toys R Us is launching its biggest US expansion in nearly a decade, with 120 new stores opening as adults increasingly drive toy sales. The retailer has signed one-year leases for locations across the country, bringing the Toys R Us brand back to more malls and shopping centers following its high-profile bankruptcy and closure of its US stores in 2017. Toy sales increased 17% during the first half of 2026, according to consumer research firm Circana, with trading cards and collectibles helping fuel the growth. WHP controls the Toys R Us global license, encompassing 1,680 stores across 37 countries and approximately $2 billion in annual sales.
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Dexerto