Despite Switch 2 price hikes, US consumers actually aren't spending any more on the console now

For the quickest way to join, simply enter your email below and get access. Despite Switch 2 price hikes, US consumers actually aren't spending any more on the console now, analyst says: "Pretty smart cookies over there at Nintendo" Per Circana's Mat Piscatella on Bluesky, the average price paid for a PS5 was up 17% from $551 to $646; Xbox was up even more significantly, by 33%, from $497 to $663, while Nintendo was up… 2%? During September 2026, the average price paid per hardware unit sold, and the change from September 2025 (Source: Circana Retail Tracking Service): PS5 - $646, +17% vs YA ($551) XBS - $663, +33% vs YA ($497 SW2 - $498, +2% vs YA ($486) But wait, didn't Nintendo implement a price increase? He adds, "Pretty smart cookies over there at Nintendo." Nintendo Switch 2 is going into its second holiday season this year, and with the upcoming The Legend of Zelda: Ocarina of Time remake introducing a new Zelda 40th anniversary Switch 2 console that is $20 more expensive than the base console, which means that percentage will probably increase next month… if anyone can get one that is.