Vivrato: 97% of studio leaders use AI in some form during development in EU and North America

Vivrato: 97% of studio leaders use AI in some form during development in EU and North America New data finds 94% of have utilised AI across the nine production stages of game production 97% of studio leaders have used AI in some form during development, with 94% having used AI in at least one of the nine production stages. This data comes from a new AI adoption report by consultancy firm Vivrato, based on 101 interviews with studio leaders in Europe and North America conducted between April and September 2026. Vivrato clarified that a "studio's view of generative AI isn't treated as its view of AI overall." Among the nine production stages, AI is most commonly used in code and engineering (engine, tools, gameplay code) at 86%, followed by general productivity tasks (such as documentation, email, meetings, and planning) at 83%, and concept and pre-production (ideation and brainstorming) at 79%. European studios report deeper AI adoption, with an average self-rated pipeline integration depth of 4.2 out of 10 (including the UK), compared to 3.5 out of 10 in North America.