Roblox shares plummet by 70% after the company reports persistent decline in player numbers, and of course the solution involves AI

The seemingly unstoppable force that is Roblox might not be so unstoppable after all. The company share price has dropped by 70% following the publication of its second-quarter earnings, which show a decline in players and lower-than-expected monetisation. In an earnings call (via Games Industry) Roblox CFO Naveen Chopra said the company attributed the shortfall to a dearth of "vintage viral games", with players shifting attention to "new and evergreen experiences with lower hourly monetisation". Roblox codes: Cross-game freebies Dress to Impress codes: Get fast fashion Blue Lock Rivals codes: Gear for the pitch Blox Fruits codes: Double XP and free stats Fisch codes: Bring the best bait Arise Crossover codes: Beat 'em up gear Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.