GTA 6 Should “Blaze A Trail” To More Expensive Games, Dev Says

Rockstar's GTA 6 is priced at $80 for its standard edition. Take-Two was among the first big publishers to drive prices up from $60 to $70, kicking this off with NBA 2K21 in 2020. So what you do is you just end up eating into your operating income, your profit margin.” “There were more sports cars in the parking lot in the PS1 era than there were in the PS4 era, because if you’re selling 20 million units at $60 for something that only cost you $10 million to make, that’s different than selling 20 million units at $60 for something that cost you $160 million to make.” To help make up the difference, developers have hawked things like microtransactions, DLC, and battle passes . GTA 6, which releases on November 19 for PS5 and Xbox Series X|S, also has a $100 Ultimate Edition and a $400 collector's edition that does not include the game.