Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal

Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal The new agency combines the existing firms Ichi, KWM, Fire Without Smoke, Gnet, TrailerFarm, Maverick, and Big Farmer Keywords Studios has launched FreeAnimal, a new organisation combining seven of its creative agencies, to serve as a single point of contact for developers, publishers, and brands. The group includes creative agencies Ichi, KWM, Fire Without Smoke, and Gnet, plus media production studios TrailerFarm, Maverick, and Big Farmer. They form a network across Los Angeles, London, Brighton, Montreal, and Quebec. "By fusing seven agencies' perspectives, geographies, and experiences from across the games industry, we've created a wildly effective creative organisation that combines boutique strike teams with global scale." "At FreeAnimal we simply call the approach The Right Team for Every Game, bringing together the right specialists, at the right time, to solve the right challenge for every client." Founded in 1998, Keywords Studios is an outsourcing company that began acquiring related firms in 2014, starting with voice production studio Liquid Violet.