Brazil wants to be in "the top five game producers in the world in less than 10 years"

Brazil wants to be in "the top five game producers in the world in less than 10 years" The country's games industry body has set some lofty goals – but the region is growing fast in terms of players and revenue Soft power – a nation exerting power through economic or cultural influence – is something we're all used to in terms of film and TV. Newzoo's Global Games Market Report, released last month, predicted a 4.7% rise in the number of players in Latin America in 2026 to 394 million, and noted that it's one of the fastest growing regions for Steam use, along with the Middle East and Asia-Pacific regions. The data firm predicted that games revenue for Latin America would top $9.3 billion in 2026. That's a fraction of the $56.9 billion revenue in North America, but growing fast: up 7.9% year on year compared with 5.4% year on year for North America.