The European Commission is taking action against nine video game companies over their digital currency and pricing of in-game items with the goal of protecting players’ rights. Launched on September 29, 2026, these actions are a follow-up to the Consumer Protection Cooperation Network’s Key Principles on in-game virtual currencies, which are a set of guidelines released in March 2025 that “promote transparency and fairness” for in-game currency and transactions. These Key Principles guidelines were reached after the CPC Network had extensive discussions with game studios and publishers — but despite these talks, it found indications that a “high number of video game companies” hadn’t made any substantive changes to their games as a result of its public guidance, “nor as a result of the extensive talks between the CPC Network and the gaming industry that have taken place over the course of the past years.” The CPC Network name-dropped these companies in a joint statement with the European Commission on September 30, publicly asking that they bring their in-game currency and transaction systems in line with their guidelines. These companies include Activision Blizzard UK, Mojang AB, Riot Games Limited, Supercell Oy, and Ubisoft EMEA SAS.
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IGN