Xbox CEO Asha Sharma has revealed she personally responds to customer support tickets every month as part of an effort to better understand the problems players are facing. Sharma took over Xbox in February 2026 following the departure of longtime gaming boss Phil Spencer, stepping into the role despite having no previous experience in the video game industry. Since then, she has taken a much more hands-on approach to learning about Xbox players, including spending several hours each month working through support requests herself. Speaking to The Wall Street Journal, Sharma said she responds directly to customer support tickets to get a clearer picture of the issues Xbox users regularly encounter.
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Dexerto