Emmanuel Rosier, director of market intelligence at analyst firm Newzoo, says he personally doesn't see the Epic Games Store being able to recover against Steam. Speaking to PC Gamer, he says, "I don't really see how they can turn that around," adding that "Steam has become so inevitable." He further explains, "the Epic Games Store, they get players by giving free games, but people just go, they log in, they get the free games, they don't even play them. You know, it's almost like collecting games rather than actually playing them." Rosier reckons part of the issue with Epic is the company's larger attempts to win on all fronts, saying, "They try to win against Steam, they try to win against Apple, against Google Play, and probably they run out of steam on where they cannot fight all these battles at the same time." Obviously, Epic is doing well overall thanks to Fortnite, with Rosier saying, "They probably need to focus on what really matters. Epic Games Store vice president and GM Martin Keely issued a statement to PC Gamer in response to Rosier's comments, though, claiming that "the data tells a very different story." Keely states, "In 2025, players spent a record 2.78 billion hours playing third-party games on the Epic Games Store and player spending on third-party PC games grew 57% to an all-time record $400 million.
Источник
GamesRadar