Nintendo designed the DS and Wii to normalize "being a gamer" says Shigeru Miyamoto: "We don't say 'book readers and non-book readers'"

Former Nintendo president Satoru Iwata blamed the public's perception of gaming as non-standard for the GameCube's poor sales, says Nintendo executive Shigeru Miyamoto. This led to the development of the DS and Wii as a way to attract both gamers and "non-gamers." In an interview with Famitsu, that's been translated by GamesRadar+, Miyamoto discusses why Nintendo chose such unique input methods for both the DS and the Wii. He claims that the GameCube's poor sales was the catalyst for discussions at the company about why consoles solely dedicated to video games might fail to sell. "Before we made the DS, there was the highly versatile, simple to use, easy for any developer to make games for, cheap to buy, Nintendo GameCube, but it didn't get the reception we expected," Miyamoto laments.