Borderlands 4 is climbing Steam charts as players fall head over heels for its new DLC character – a Vault Hunter named Loveless the Hacker. Gearbox Software's latest Borderlands game struggled in the months following its September 2025 launch. Overall – I think she fits." "Letting me buy the Vault Hunter without having to by the DLC story pack is the correct call," another fan said, referencing Loveless' $10 asking price compared to the recently released Story Pack 2 expansion. There's also the fact that Gearbox is in the middle of a 50% off sale, bringing its price to $34.99 in the midst of a free-to-play weekend that runs until September 14.
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IGN