FirstLook launches creator-first platform Creators.gg with launch partners IO Interactive and Brain Jar Games Described as a "battle pass for streaming," the platform rewards creators of any size for performance rather than follower count Player relationship and marketing platform FirstLook has launched Creators.gg to connect studios with creators of any size, rather than limiting opportunities to those with the largest audiences. The platform also provides creators with early access to playtests and unreleased content for multiplatform titles, including those from launch partners IO Interactive and Brain Jar Games. Over 10,000 creators signed up during the platform's beta testing, which rewards them for performance rather than the number of followers they have. Creators.gg describes the platform as a "battle pass for streaming", as creators post content, track views, and unlock rewards as they achieve viewership milestones.
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GamesIndustry.biz