AppMagic: Pokémon Go generates $48.5m during 10th anniversary celebrations Weekly in-app purchase revenue reaches record high from July 6 to July 12 Pokémon Go generated over $48.5 million in in-app purchase revenue during its 10th anniversary week, according to AppMagic data. This increase occurred during the Road to Legends event, held from July 6 to July 12. "The 'Road of Legends' event saw just about every legendary Pokémon return to raids, while the optional £20/$20 battle pass offered a Gold Bottle Cap, a rare and powerful item which allowed players to fully max out a Pokémon's stats. "Features such as trading, player battles, and shiny encounters have helped it become the full Pokémon experience many were asking for at launch." Since its 2016 launch, Pokémon Go has been downloaded over 700 million times and has generated more than $6.4 billion in revenue, according to Appmagic estimates.
Источник
GamesIndustry.biz