Niko Partners: Chinese games market surpasses $50bn for the first time in 2025

Niko Partners: Chinese games market surpasses $50bn for the first time in 2025 Country's games industry projected to generate $59.8 billion by 2030 China's games market surpassed $50 billion for the first time in 2025, growing 5.4% year-on-year to $51.8 billion. A new report from Niko Partners projects the market will grow 4% in 2026 to $53.9 billion, and reach $59.8 billion by 2030, reflecting a five-year CAGR of 2.9%. China's player base is expected to reach 769 million by 2030, with average weekly playtime rising to 15.8 hours from 14.1 hours last year. Among respondents, 30.8% play on global servers, 33.6% use gaming accelerators, and 21.9% use VPNs.