Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks The division will be led by former Mojang president Kayleen Walters, who will be replaced by Reddit's Maria Angelidou-Smith Xbox has announced a new XP business unit, dedicated to transmedia brand extensions, including the Fallout TV series and the Minecraft World theme park. The new enterprise will be led by Kayleen Walters, the current president of Minecraft developer Mojang Studios, who previously spent eight years overseeing franchise development at Microsoft. Microsoft entered a deal with Chessington owner Merlin Entertainments in 2024, with Merlin investing more than $110 million in two Minecraft-themed attractions. Mojang and Microsoft are experts on Minecraft and the brand, Merlin are the experts on location-based experiences; it's a shared vision." Walters was executive producer of A Minecraft Movie in 2025, which generated $550 million after ten days in theatres.
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GamesIndustry.biz