GTA 6 isn't too expensive for superfans, as 90% opt for the pricier $100 copy according to analysts: "It lives in a league of its own"

A short while back, Take-Two CEO Strauss Zelnick confirmed that the Ultimate Edition of GTA 6 has sold more copies (despite the $100 price tag and all) than the cheaper version… and boy, has it. Apparently, a whopping 89% of pre-orders so far have been for the Ultimate Edition rather than the Standard Edition, which costs $80 – $20 less. The percentages are comparable across PlayStation 5 and Xbox Series X|S, too: 88.5% on the former and 90% on the latter. Those… are quite big figures, all things considered – even when you take into account what Zelnick said, that it "might be a reflection of the fact that the most avid consumers are the ones who are pre-ordering." Karl Kontus, senior vice president and general manager of video game insights at Sensor Tower, finds it surprising, too, even though special editions "always tend to perform well during the preorder period." Latest Videos FromGamesRadar+ According to Kontus, he's "never seen a 90% premium share before." He has seen 50% – but "typical premium shares for games tend to be at around 10–20%." While he sees the figure dropping over time for GTA 6, "it's likely it'll stay significantly above the industry standard" still.