Microsoft files patent for "ad-credit" system to show ads on PC and Xbox without disrupting gameplay

Microsoft files patent for "ad-credit" system to show ads on PC and Xbox without disrupting gameplay After viewing content, players would receive a "credit" for a designated period of ad-free playtime Microsoft has patented an "ad-credit" system to display adverts and announcements during PC and Xbox game sessions without disrupting gameplay. The patent, titled 'Contextually Aware Management of Interactive Software Application Access,' was filed earlier this month (as spotted by Respawn First). The system is said to identify natural pauses, such as loading screens, menus, or the end of missions and rounds, before pausing the game to display an advertisement. During the ad, gameplay and controls would be temporarily suspended to ensure players do not lose progress.