Singapore has launched a nationwide campaign that rewards people for reading for at least 15 minutes each day. Participants can record their daily reading on a government website, where they earn virtual coins they can exchange for cash. According to The Straits Times, every 1,000 coins is worth S$1 (around $0.80), while readers will also be able to collect bonus rewards such as limited-edition library charms It’s hoped the five-year campaign will make reading part of everyday life by turning it into a trackable challenge with personal goals, reading streaks, and rewards. On the bus, before bed or over lunch.” The initiative aims to attract 150,000 participants by September 2027, while reading logged during the Read for Good charity drive will count toward its target of raising S$150,000 for disadvantaged communities.
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Dexerto