AI startup Reforged Labs shuts down as the "gap we were selling into is closing"

AI startup Reforged Labs shuts down as the "gap we were selling into is closing" "Our best customers signed six-figure contracts, but there aren't many studios at that scale," says CEO Generative AI platform Reforged Labs is shutting down after three years due to challenges scaling beyond the gaming sector. Founded in 2023, the company provided AI technology for "creative strategy and performance marketing in mobile gaming". "We spent three years building AI creative tools for mobile game studios, spending over $500 million a year on ads, but it wasn't going to become the company we raised to build," said co-founder and CEO Robert Huynh. But I'd rather end it clearly than shrink it slowly." In 2024, Reforged Labs raised $3.9 million in a seed funding round led by venture capital firm DCM.