Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building

Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building Resident Evil 2, which like the film is set in Raccoon City, saw a particularly high jump in daily active users Player engagement with Resident Evil games jumped 50% in the run up to and following the release of Zach Cregger's Resident Evil movie, according to data shared exclusively with GamesIndustry.biz. Sensor Tower looked at five Resident Evil titles across Steam, PlayStation, and Xbox, including Requiem, Resident Evil 2, Resident Evil 4, Village, and Biohazard. Daily active users (DAU) jumped 50% from 500,000 on August 30 to 750,000 on September 20. Other Assassin's Creed titles rose about 1.4 times from the film's opening, while the Resident Evil franchise total rose 72% after release." Read this next - Free-to-play playtime is broadly flat as gacha RPGs drive PC growth, says Newzoo - Capcom aims to enhance its propriety RE Engine with AI to accelerate efficiency in QA, debugging, and data processing - Global game content revenue forecast to rise 2.3% to $229.1bn in 2030, supported by PC and Asia-Pacific market