Sega reports 17.3% rise in Q3 net sales; games segment exceeds expectations Firm to strengthen operations of existing free-to-play titles after sales fall "slightly short of expectations" Sega Sammy reported a 17.3% increase in net sales for its first quarter. The Entertainment Contents segment, which includes games, exceeded expectations at ¥68.4 billion ($432 million). The company noted that while "the launches of major new titles will be weighted toward the third quarter onwards, net sales in each segment were generally in line with expectations, and operating income and adjusted EBITDA exceeded expectations." Here's what you need to know: The numbers For the three months ended June 30, 2026: - Net sales: ¥95 billion ($600 million), up 17.3% - Entertainment Contents net sales (including games): ¥68.4 billion ($432 million), up 1.1% - Operating income: ¥2.3 billion ($14.5 million, compared to operating loss of $3.5 million during the same period last year) The highlights Sega Sammy's Entertainment Contents segment, including games, outperformed its first-quarter forecasts. Full-game sales and revenue from licensing and Rovio performed well, while free-to-play games "fell slightly short of expectations," and the company plans to "strengthen operations of existing titles." Sega noted that key full-game titles for this fiscal year will be "launched sequentially" from Q3 onward, including Stranger Than Heaven and Persona 4 Revival, releasing in January and February next year, respectively.
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GamesIndustry.biz