Fall Guys

A Sea of Remnants studio visit offers a rare glimpse inside NetEase

A Sea of Remnants studio visit offers a rare glimpse inside NetEase As well as a revealing look at how China has perfected the art of monetization in free-to-play With the pirate-themed Sea of Remnants, Joker Studio and NetEase are staking a claim not just for their approach to design, but on what is possible in both the genre for storytelling, and the cross-market potential for monetizing their work beyond the game itself. The Chinese market for games is growing at a rapid rate, with some reports expecting it to surpass $50 billion in 2025, and more notably, generating $20 billion in revenue outside China. Ever since the first major global breakthrough of a Chinese-developed title with Genshin Impact, numerous developers have aimed at translating the live-service free-to-play games that dominate the domestic market onto the global stage. The blind box market reached 10.1 billion yuan ($1.4 billion) in 2020, and was predicted to reach 150 billion yuan ($20.7 billion) by 2025, yet this is just a portion of a broader merchandising push.